I’m a <insert OS>.
Paul Graham has an essay on identity that hypothesizes one source of those never-ending arguments that we’ve all been involved in at one point.
I think what religion and politics have in common is that they become part of people’s identity, and people can never have a fruitful argument about something that’s part of their identity. By definition they’re partisan.
Apple started the OS identity labeling with the "I’m a Mac. I’m a PC" ads. Microsoft had their "I’m a PC" campaign. I have only recently seen how strong this emotional involvement in a technology choice can be.
Before moving to San Francisco, I had never seen such adoration of one company (Apple) or disrespect for another company (Microsoft).
Tagged Apple, Microsoft, Open Source, Silicon Valley Culture